2014 - Today
Made a makeover
and added glam to a
favourite brand
Why choose a pencil over a pen ?
With a Full Palette of creative services, we refine and develop your
brand's identity, strategy and presence.
Made a makeover
Packaging|
Branding
Overview
Breathing Fresh Life into Everyday Essentials
When GokulSantol knocked on Crazy Pencilz’s door, they brought with them the scent of freshness and a challenge to match. Their products were already household favourites, but they wanted designs that would make their brand sparkle in both homes and on the streets. We knew this was a chance to turn their everyday charm into something extraordinary. We rolled up our sleeves, ready to sprinkle creativity into every corner of their brand story.
Industry -
Cosmetics
Location -
Chennai
Wrapping Freshness with Care
Designing the packaging wasn’t just about creating something pretty, it was about capturing the essence of GokulSantol’s promise. Every box and label was crafted to evoke a sense of calm and purity. Soft hues, delicate patterns and an overall breezy vibe turned each product into a sensory experience, even before it was opened.
For GokulSantol, their reach didn’t stop at the shelves. We took their presence to the streets, designing advertisements for local autos and buses that felt as fresh as their talcum powder. Bright visuals transformed everyday vehicles into moving billboards of comfort and freshness. These ads not only grabbed attention but also became a daily reminder of GokulSantol’s essence of simplicity and charm.
Fresh Ideas for Everyday Lives
For us, this wasn’t just another project. It was a chance to weave freshness into the visual world of an everyday brand. With designs that brought out GokulSantol’s core message of purity and OOH campaigns that spoke directly to its audience, the brand’s essence was reimagined. From packaging to public spaces, we made sure GokulSantol was everywhere, radiating freshness with a soft, memorable touch.
Back to all projects