2023 - Today
We gave 'KYN'
a superhero suit
Why choose a pencil over a pen ?
With a Full Palette of creative services, we refine and develop your
brand's identity, strategy and presence.
We gave 'KYN'
Branding |
Strategy|
Digital
Overview
In Search of a Designer Neighbour
KYN, a platform that connects people with their neighbourhood, needed a logo that would speak louder than words. They weren’t just looking for a symbol but a visual conversation starter, a design that would evoke interaction between people and neighbourhoods. After some coffee-fuelled conversations with team KYN, we sharpened our pencils, got to work and crafted some quick, crazy designs.
Industry -
Technology
Location -
Chennai
The Power of a Perfectly Crafted Campaign
We combined the letters "KYN" with the essence of two figures coming together. It was vibrant, young and full of energy. The logo was more than just a mark—it was the beginning of KYN’s relationship with its audience. The logo did what words couldn’t: it told a story of connection and neighbourhood pride in a single glance.
Once the logo was designed, we got busy crafting the copy that would echo KYN’s mission. The words we created became the voice of the brand, sparking curiosity and excitement throughout the community. Whether it was in their launch campaign or their OOH marketing, the carefully curated phrases carried a tone that matched the brand's friendly, inclusive personality.
A Loud Cheer for the Local Neighbours
The KYN launch wasn’t just about a logo appearing on a few banners, it was a visual and verbal experience. Our designs and copy came together to form a seamless narrative that spoke to people’s desire for community and connection. KYN quickly became a symbol of unity, not just in the neighbourhoods it served but in the minds of those who saw it. It served as a call to action, inviting everyone to get to know their neighbourhood a little better.
A Loud Cheer for the Local Neighbours
The KYN launch wasn’t just about a logo appearing on a few banners, it was a visual and verbal experience. Our designs and copy came together to form a seamless narrative that spoke to people’s desire for community and connection. KYN quickly became a symbol of unity, not just in the neighbourhoods it served but in the minds of those who saw it. It served as a call to action, inviting everyone to get to know their neighbourhood a little better.
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