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Why choose a pencil over a pen ?

With a Full Palette of creative services, we refine and develop your
brand's identity, strategy and presence.
2018 - Today
We packed Shruti's
with organic ideas
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Packaging| Branding| Strategy| Digital
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Overview

A Fresh Beginning

Shruti’s food products already had the secret ingredient to success, which was authenticity. The only thing they needed was a creative partner who could bring out the best in their range. Enter Crazy Pencilz, ready to cook up some design magic that would serve up not only flavour but also a compelling story of purity and goodness.

Industry -

Food

Location -

Puducherry

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Pure, Wholesome, Irresistible

For Shruti’s, every grain of rice and every spice was a story waiting to be told. We needed to capture the essence of their all-natural ingredients and turn it into visual poetry. The result? Packaging that felt as nourishing as the products inside, earthy, rich and bursting with a natural glow.

Shruti’s wanted everyone to recognize their brand even when it was stacked up against other food products on a crowded shelf. So, we unveiled the flyers and standees with vibrant, mouthwatering visuals that showcased the range of flavours in a way that left no one hungry for more. We aimed to connect the story of tradition with a modern flair, making sure each visual element called out to the tastebuds and the heart.

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Flavours Beyond the Package

Each piece of branding for Shruti’s was crafted with the same care and attention that goes into their products. We didn’t just design some packaging; we brought the wholesome experience of Shruti’s to life, turning every interaction with their brand into a celebration of purity and freshness.

Flavours Beyond the Package

Each piece of branding for Shruti’s was crafted with the same care and attention that goes into their products. We didn’t just design some packaging; we brought the wholesome experience of Shruti’s to life, turning every interaction with their brand into a celebration of purity and freshness.

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