2024 - Today
We filled Wonder World's social media with magic
Why choose a pencil over a pen ?
With a Full Palette of creative services, we refine and develop your
brand's identity, strategy and presence.
Branding |
Strategy|
Motion Graphics|
Digital
Overview
The Search for a Social Media Magician
VGP Wonder World, at the time of its launch, remembered that its social media was the key to pulling in guests. So, they were in search of an agency that had experience in the same niche, someone who knew the nooks and crannies of an amusement park’s social media secrets. 'Poof,' Crazy Pencilz appeared. Right from then, we knew what we had to do to show this magic to the people.
Industry -
Media & Entertainment
Location -
ECR, Chennai
The Art of Standing Out
However, the challenges were vastly different from those handled with typical strategies. Wonder World was surrounded by already-established theme parks and entertainment venues. Making people say 'Wonder World' after VGP was much harder, and getting them to remember it was almost impossible.
We geared up and highlighted every positive aspect of the park and fortunately, we had plenty. After some research and groundwork, Wonder World was positioned as 'India's Largest Trampoline Park,' 'South India's Largest Bounce House,' and 'South India's Only Fly Dining.' With the titles ready, we dove into the world of creatives. We showed excitement in every post, evoked emotions for every age and took it live on social media.
A Wonder That Stays in Minds and Hearts
The outcome was amazing! People started sharing it on social media, talking about it over coffee breaks and planning their visit! Fly Dining made people look up to us—literally! We were trending and the talk of the town and slowly, everyone started to memorise the name 'Wonder World.'
A Wonder That Stays in Minds and Hearts
The outcome was amazing! People started sharing it on social media, talking about it over coffee breaks and planning their visit! Fly Dining made people look up to us—literally! We were trending and the talk of the town and slowly, everyone started to memorise the name 'Wonder World.'
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